2021 Chevrolet Colorado price increases, current entry-level trim retires

General Motors-owned Chevrolet has increased the price of the 2021 midsized pickup truck, dropping the current entry-level trim which commands a price of $22,395, according to a report of automobile website Cars Direct. Chevrolet seems to have taken the decision to retire the base-level trim because of low sales. The Colorado entry-level trim, for the 2021 model year, will command a price of $26,395, which is a $4,000 increase. Colorado’s Base Extend Cab will be withdrawn and the Extended Work Truck will replace the former as the cheapest trim. 

Colorado’s low sales are largely due to dealerships keeping very few units in stock. That aside, the vehicle was regularly excluded from seasonal and other incentives. Customers were willing to pay extra for a vehicle that offered extra features. The price of the Colorado Extended Work Truck, for the 2021 model year, will increase by $500, including $100 as a destination fee. The LT Crew Cab model, meanwhile, will cost around $100 more while other trims would witness a $500 price rise.

The $4,000 may seem a steep rise since Chevrolet will eliminate the Colorado Base Extended Cab version. The company seems to be aware that it can’t afford a major increase in price with the return of the Ford Ranger pickup. A fully redesigned Nissan Frontier is just around the corner while the Toyota Tacoma has always been there in the US midsized pickup truck segment.

The ZR2 trim has received the most extensive upgrade in the Colorado series for the 2021 model year. The vehicle adds a red tow hook, which complements its long list of off-road features. The truck comes with rear and front electronically locking differentials, Multimatic dampers, and a wider, 3.5-inch track over the Extended Work Truck model. It gets a number of skid plates to protect the car’s undercarriage. The 2021 Colorado is hauled by a turbocharged 2.8-liter inline-four diesel motor which produces 186 PS maximum power. The top-level 3.6-liter unit produces 308 PS maximum power. The production is expected to start in April 2020.

Also read: 2021 Chevrolet Suburban price starts at $52,995, to go on sale by mid-2020